Wednesday, March 6, 2013

Walter Benjamin and Mechanical reproduction in art

Works of art are viewed differently, two forms of analyzing art is analysis based on cult value or on exhibition value. Both these forms differentiate from one another. Cult value indicates that these objects are significant and considered art because of their existence and meaning, the fact of someone being able to view them is perceived as being irrelevant. For example the fact that they are there for a religious purpose.  Exhibition value is art that is exhibited in a transformed state. Transformation meaning that the quality is increased to show maximum view to the public. This is clearly seen in photography and film. Benjamin is opposed to  "art for arts sake" because he believes that mechanical reproduction of art produces the destruction of what he calls the "Aura". The Aura is an implied  meaning of authenticity therefore Benjamin believes that authenticity is only brought into consideration when an artist wants to mechanically reproduce a work of art that is already in a "cult" state. In film the camera changes an actors authentic presence, what we see is the depiction that the producer wants us to see based upon how the camera is used. The sense of perception is changed.

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