Wednesday, March 6, 2013

Culture Industry: Enlightenment as mass deception

The age of enlightenment is perceived as being deceptive. The purpose was not fulfilled and was changed by society and became a norm individuals conformed to.A kind of totalitarian approach that was not what was supposed to happen according to Adorno and Horkhiemer's critical theory. They believed that mass domination was taking over aspects of life especially culture. The culture industry is believed to have become unified. For example from a technological standpoint objects are created for everyone in society no matter who you are. At first they seem to vary and each have unique features, but they all have the same common purpose and that is to contain dominance over societies interests.When you think about it we as consumers get  only what the producers create for society. When it comes  to film they vary highly from comedies to horror movies, but still all serve the same purpose and are rated for a purpose and that is to create an idealistic theme within society. a theme that expressed the fact that filmmakers leave little for the viewer to find out all movies now have anticipation in them based highly upon how they are classified. Society is controlled by deceptive individuals that make us feel as if the way we classify everything around us is the right way. We are in a sense engaging into practices and making purchases just because we are comfortable with what culturally is expected.    

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